The Invisible Power of Sales
People don’t trust adverts.
They trust other people.
It’s a stark statistic: 92% of consumers trust recommendations (even from strangers online), whilst only a handful trust banner adverts. If your business isn’t mentioned in discussions on discussion groups and forums, you’re ceding ground to competitors who are already there.
The way we do Buzz Marketing isn’t about spamming people with links. It’s a subtle psychological game. We immerse ourselves in your customers’ community and we spark a natural discussion, in which your product becomes the solution to their problems.
How does it work in practice?
1. The „Good Advice” Effect (Social Proof)
Someone asks in the group: „Which laptop would you recommend for business use?”. Instead of posting an advert, we join the discussion as an „experienced user”. We write: „We’ve tried out lots of models here in the office, but [Your Brand] works best because the battery lasts 12 hours.” This builds trust in a way that no advert ever can.
2. Enhancing the Image
Have we spotted a negative story about your industry? We spring into action. We don’t defend you aggressively, but we shift the narrative. „I’ve heard about this problem with the competition, but [Your Company] actually has a brilliant customer service team that’s got it sorted.” We neutralise the threat before it escalates.
3. Availability Heuristic (Top of Mind)
Why do you shop on Allegro? Because it’s the first thing that springs to mind. We’ll ensure your brand comes up in conversations so often that it becomes the „obvious choice” for customers the moment they think about making a purchase.
Stop shouting at customers with adverts. Start talking to them in our own voice.
Support for your social media
Where will it work effectively? Word-of-mouth marketing?
Short answer: Wherever your customers are looking for proof of quality. Word-of-mouth marketing isn’t just about old internet forums. It’s strategic support for your profiles on Facebook, Instagram or on LinkedIn.
It is also a key element of reputation management in Google Business Profile.
What are the benefits of commissioning us to carry out „whisper marketing”?
Instead of saying „We’re the best”, we encourage other users to say: „I’d recommend Company X because they helped me”. This builds credibility that no advert can buy.
We identify opinion leaders in your niche who align with your brand. We’re not looking for celebrities who command millions, but experts whose views matter to your customers.
We write about your services in an unobtrusive way, solving users’ problems. This ensures that your brand is associated with expertise and support, rather than spam.
You can wait for people to start speaking well of you of their own accord. Or you can take the initiative and let us handle it for you.
Which Social Media Channels Do We Manage?
We Will Take Care of Your Profile
We Will Take Care of Your Profile
We Will Take Care of Your Profile
We Will Manage Your Profile
How much does an effective one cost? Word-of-mouth marketing?
Less than you might think, and certainly less than blowing your budget on adverts that everyone ignores. With word-of-mouth marketing, you don’t pay for impressions among random people. You pay for precise targeting to people who are looking for your product right now.
What does the budget depend on?
We assess activities on public Facebook groups differently from building a narrative on closed specialist forums or LinkedIn, where expert knowledge is required.
Do you need some light branding support (a few posts a month), or a large-scale campaign to promote a new product (a snowball effect)?
We can take an organic approach (cheaper) or engage influencers (more expensive, but faster). The decision is up to you and your business objectives.
Don’t waste time guessing. Book a quick chat – tell us what you’re selling, and we’ll tell you where and how loudly you need to „whisper” about it so that customers start buying.
A process that brings about change feedback on your brand
01
Sentiment Analysis (Initial Audit)
Before we write anything, we need to listen. We scour forums, Facebook groups and industry websites. We check what customers really What people are saying about you and your competitors. We identify image-related issues.
02
Platform Selection and Strategy
We don’t just fire off messages at random. We choose the places where your customers are (e.g. specific Facebook groups, threads on Reddit or Wykop, LinkedIn). We set the objective: are we putting out a fire (a crisis), or are we building demand for a new product?
03
Scenarios and Personas
This is a crucial moment. We create authentic user profiles (background stories, avatars) and ready-made conversation scripts. We know in advance exactly what to reply when someone attacks your brand, and how to steer the conversation naturally towards your offering.
04
Execution (Initiating a Discussion)
We’re getting stuck in. We start threads, comment, ask questions and reply. Everything happens organically, without any spam. We build „buzz” around your business that looks 100% natural.
05
Moderation and Response
The internet never sleeps. We monitor all relevant threads. If competitors try to cast doubt on your quality, we respond immediately, countering their allegations with factual arguments based on „satisfied customers”.
06
Report with Links
We operate transparently. Every month, you’ll receive a list of links to all the discussions we’ve initiated. You’ll see in black and white where and how people are talking about your company.
Why should our agency be responsible for your company’s reputation?
Because we adhere to the principle No Spam. We don’t use an army of fake accounts that comment „great product” under every post. That worked back in 2010. These days, customers can spot a fake a mile off, and Google and Facebook’s algorithms mercilessly ban such brands.
We take a surgical approach. We use „White Hat Buzz Marketing” – in other words, ethical practices. We build a narrative based on your company’s genuine strengths. We’re where your customers are (e.g. on Instagram), not where there’s no one around (dead forums). We respect your budget and your brand image.
What Do We Do as Part of Word-of-Mouth Marketing?
➔ On social media
We don’t just post. We build a community. We create Facebook groups centred around the brand and engage with users (with quick, personable replies) rather than dry corporate jargon. We organise competitions and engage micro-influencers to talk about you in their own words.
➔ At Industry Forums
We become part of the community. We don’t just post links for the sake of it. We offer expert advice, help users solve their problems, and only then – naturally and unobtrusively – do we recommend your solutions as tried and tested.
➔ On Review Sites
We monitor the internet 24/7. We appreciate the positive feedback and – crucially – respond professionally to criticism before it escalates into a crisis. We actively encourage your satisfied customers to leave a 5-star rating.
➔ In the Blogosphere
We publish guest articles on websites that your customers read. We leave insightful comments under industry-related posts, building your reputation as an expert worth working with.
BOROŃ Marketing is not only Social Media
We operate extensively because marketing abhors a vacuum.
We do not lock ourselves in one drawer. We carry out complex promotional activities, because we know that success online is the sum of many coherent elements. Whatever point your business is at - we know how to move it forward.
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Are you taking off? We will guide you by the hand through the chaos of online business, avoiding costly rookie mistakes. - ●
Are you stuck? We will spread your wings if marketing has so far been sidelined in your company. Advertising is the lever of commerce - it's time to finally push it. - ●
Want more? We will conduct an absolute audit of your current strategy. Audiences' tastes are evolving - we'll help you stay one step ahead instead of chasing the market.
You want to get a marketing strategy tailor-made for your company?
If we are to help you conquer the online world, we need to know a lot about you. We make accurate diagnoses, but we need data. Fill in our brief - is a document in which you provide us with key information about your company and customers. On this basis, we will prepare for you free audit and valuation.
I Want a Free Audit and Quote? Where Is the Brief?
What Do Our Clients Say?
Reviews From Our Exceptional Clients
I rate the company a fully deserved five stars. Friendly, competent, and professional service. Everything we agreed upon is delivered beyond 100%, and Ms. Klaudia offers assistance beyond the scope of the contract. Highly recommend!
"A wonderful and very professional Company! Worth recommending, honest and reliable! A family-like and sincere atmosphere prevails in relations with the client! I hope that it will be a permanent fixture on the market of Polish enterprises dealing with the difficult subject of building a positive image in the world of hate and animosity towards creative, hardworking people, and those who achieve success through their hard work and knowledge. At the same time, I would like to wish you good health and many clients, because you simply deserve nothing but compliments!"
"Highly recommend! Professionalism, vast knowledge, and great communication. I am extremely satisfied with the results achieved :)"
"Bravo to the Agency Five out of Five 🙂 Thank you for your commitment to the growth of GPF Company."
"Great communication and ideal cooperation!"
Amazing company!!!! Excellent communication, everything fast and efficient, and most importantly, specific and to the point. I will gladly use your services again. 100% recommend!
"The agency definitely deserves 5 stars due to its professionalism, creativity, partnership approach to the client, quick contact, and reliability. One must not forget the costs either; they do a great job for reasonable rates. The name speaks for itself. We give 5 out of 5 and recommend them to others!"
Admittedly, mainly for marketing-related consultations, but the service was really great. Five out of five 🙂
Schedule a Meeting
Good communication is the foundation of business, which is why you can arrange a meeting with us at any time. Choose the contact method that is best for you: phone, Teams, or a live meeting. We will discuss your needs and choose an action plan that will solve your problems.
