Effective Facebook Ads Advertising Campaigns
Facebook Ads are not just "advertising".
It is a precision mechanism sales.
Forget about leaflets that end up in the bin and billboards you walk past without a second thought. Facebook Ads lets you pay only to reach people who could actually become your customers. Meta knows where they live, how old they are, what they’re interested in and what they want to buy. We use this knowledge to your advantage.
Where will we display your offer?
This isn’t just a single platform. It’s a powerful ecosystem that surrounds your customer on all sides:
No more blowing the budget on „shot in the dark” campaigns. With Facebook Ads, we count every zloty and measure the return on ad spend (ROAS).
A scalable customer acquisition system
Is Facebook Ads Is this the right solution for you?
The answer is simple: Yes, if you want to have a say in your earnings. The size of the company doesn’t matter. Meta’s advertising system works just as effectively for a local property developer as it does for a global corporation. The only differences are the budget and the scale.
What will you actually gain?
You don’t wait for a customer to „stumble across” your website. We actively show them the product they need. This is the quickest way to boost turnover in your online shop or increase the number of service bookings.
Do you need contact details for potential customers? We create contact forms directly on Facebook (Lead Ads). Your sales team receives contact details for people interested in your offer.
It’s a myth that Facebook is only for clothes shops. Thanks to advanced targeting, we can reach CEOs, directors, accountants and engineers. Selling business-to-business (B2B) services on Facebook works brilliantly, provided you know how to set your sights.
A customer visited the website but didn’t make a purchase? We „follow them up” with a reminder advert. The statistics are clear: most customers only make a purchase after their 5th to 7th interaction with the brand. We make sure those interactions happen.
Which Social Media Channels Should You Advertise On?
We Will Take Care of Your Profile
We Will Take Care of Your Profile
We Will Take Care of Your Profile
We Will Manage Your Profile
What budget do you need to set aside for Facebook Ads?
That’s the most important question, but the answer „it depends” doesn’t satisfy anyone. Let’s explain it in business terms: Facebook is one big auction.
The cost of reaching a customer varies significantly. If you’re selling luxury properties, the competition is fierce and reaching customers costs more. If you’re selling local services in a small town, it’ll be cheaper. The cost also depends on the quality of the advert – the better the video or graphics (which we’ll create for you), the cheaper Facebook makes it to display the advert.
"Can I start with 100 zł?"
Let’s be honest: For 100 zł, you can „promote a post” to get a few likes, but that won’t boost your company’s sales. For Facebook’s algorithm to learn who your ideal customer is, it needs data. And data costs money.
At Boron Marketing, we divide the budget into two stages:
Here, we test different audience groups and ad creatives. You invest smaller amounts to find that „goldmine”.
Once we know what works, we turn the tap on. At that point, the question of budget ceases to matter. Because if investing 1,000 zł gives you a profit of 5,000 zł, you don’t ask „is that expensive?”, but „can I invest more?”.
Don’t just guess. Get in touch with us and we’ll estimate the minimum budget needed to achieve your goal in your industry.
How we turn your budget into the company’s profit?
01
Strategy Workshop (Brief)
We don’t ask „what do you want to advertise?”. We ask „how much do you want to earn?”. We analyse your profit margin, target audience and sales funnel. We set the KPIs (key performance indicators) against which you’ll hold us to account.
02
Technical Configuration (Pixel & API)
Before we spend a single zloty, we fine-tune the system. We install Meta Pixel and the Conversion API on your website. This allows us to know exactly who has made a purchase and who has abandoned their basket. Without this, advertising is a gamble.
03
Creative Design and Copywriting
Our graphic designers and copywriters create adverts with „thumb-stopping power”. We prepare several versions of the copy and graphics to see what resonates best with your customers. All you have to do is approve the final designs.
04
Launch and Testing Phase (A/B)
We launch the campaign, but we don’t just leave it to run on its own. The first few days are all about analysing the data. We test different audience groups and formats. The algorithm learns about your customers.
05
Optimisation and Scaling
This is where the magic happens. We switch off adverts that are eating into the budget and redirect the money to where the sales are (scaling). We reduce the cost per acquisition (CPA) and increase the return on ad spend (ROAS).
06
Reporting Results
No waffling. Every month you receive a report showing, in black and white, exactly how much you’ve spent, how much you’ve earned and how many new customers we’ve acquired.
Facebook Ads vs Google Ads - Which One to Choose?
It’s not a question of „better or worse”. It’s a choice between two different customer acquisition strategies. You need to understand the difference so you don’t waste your money.
FACEBOOK ADS (Creating Demand)
This is where we reach people who they don’t know yet, …that they want your product. We operate visually. We „target” their interests and demographics. It’s the perfect tool for building brand awareness and selling products that are bought „with the eyes” or on impulse.
GOOGLE ADS (Demand Capture)
This is where we grab the customer by the hand the moment they type „plumber’s price list” or „running shoes shop” into a search engine. They I'm already keen to buy it. Your only task is to outperform the competition. It’s a tool for making quick sales „here and now”.
Hybrid Strategy: FB Ads + Google Ads
The biggest companies don’t choose. They integrate these systems into Sales Machine. Why? Because customers rarely buy on their first visit.
1. The customer searches for a product in Google and visits your website, but leaves without making a purchase (because, for example, they were browsing whilst at work).
2. It will open this evening Facebook on his mobile. Thanks to the tracking codes we’ve embedded, we’re already waiting for him there with an advert for the product he was looking at this morning.
3. The customer returns and makes a purchase.
This is known as Multi-Channel Remarketing. Google drives traffic, Facebook converts it. If you drop one channel, you lose half your effectiveness.
BOROŃ Marketing is not only Social Media
We operate extensively because marketing abhors a vacuum.
We do not lock ourselves in one drawer. We carry out complex promotional activities, because we know that success online is the sum of many coherent elements. Whatever point your business is at - we know how to move it forward.
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Are you taking off? We will guide you by the hand through the chaos of online business, avoiding costly rookie mistakes. - ●
Are you stuck? We will spread your wings if marketing has so far been sidelined in your company. Advertising is the lever of commerce - it's time to finally push it. - ●
Want more? We will conduct an absolute audit of your current strategy. Audiences' tastes are evolving - we'll help you stay one step ahead instead of chasing the market.
You want to get a marketing strategy tailor-made for your company?
If we are to help you conquer the online world, we need to know a lot about you. We make accurate diagnoses, but we need data. Fill in our brief - is a document in which you provide us with key information about your company and customers. On this basis, we will prepare for you free audit and valuation.
I Want a Free Audit and Quote? Where Is the Brief?
What Do Our Clients Say?
Reviews From Our Exceptional Clients
I rate the company a fully deserved five stars. Friendly, competent, and professional service. Everything we agreed upon is delivered beyond 100%, and Ms. Klaudia offers assistance beyond the scope of the contract. Highly recommend!
"A wonderful and very professional Company! Worth recommending, honest and reliable! A family-like and sincere atmosphere prevails in relations with the client! I hope that it will be a permanent fixture on the market of Polish enterprises dealing with the difficult subject of building a positive image in the world of hate and animosity towards creative, hardworking people, and those who achieve success through their hard work and knowledge. At the same time, I would like to wish you good health and many clients, because you simply deserve nothing but compliments!"
"Highly recommend! Professionalism, vast knowledge, and great communication. I am extremely satisfied with the results achieved :)"
"Bravo to the Agency Five out of Five 🙂 Thank you for your commitment to the growth of GPF Company."
"Great communication and ideal cooperation!"
Amazing company!!!! Excellent communication, everything fast and efficient, and most importantly, specific and to the point. I will gladly use your services again. 100% recommend!
"The agency definitely deserves 5 stars due to its professionalism, creativity, partnership approach to the client, quick contact, and reliability. One must not forget the costs either; they do a great job for reasonable rates. The name speaks for itself. We give 5 out of 5 and recommend them to others!"
Admittedly, mainly for marketing-related consultations, but the service was really great. Five out of five 🙂
Schedule a Meeting
Good communication is the foundation of business, which is why you can arrange a meeting with us at any time. Choose the contact method that is best for you: phone, Teams, or a live meeting. We will discuss your needs and choose an action plan that will solve your problems.
