Marketing Blog | Social Media, Advertising, SEO

How do you build a personal brand on social media?

If you run a business, you’ll probably know that customers don’t just buy products or services, but also… people. Your personal brand is your online calling card – and thanks to social media, you can build trust and attract new customers without huge advertising budgets. Take a look...

19 August 2025

Is it worth investing in whisper marketing?

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Is it worth investing in whisper marketing?

Research shows that more than 80% consumers trust online reviews as much as they trust recommendations from friends. The conclusion comes to mind: your customers don't just make decisions based on advertisements, but also on what they read online. Therefore, whisper marketing ...

August 18, 2025

How can you attract B2B clients using LinkedIn?

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How can you attract B2B clients using LinkedIn?

LinkedIn isn’t just an online CV; it’s the world’s largest platform for B2B lead generation. A well-managed profile and a well-thought-out strategy can become a steady source of leads, and LinkedIn marketing offers opportunities that other social media platforms do not. 1. Why...

17 August 2025

How much does it cost for an agency to run social media?

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How much does it cost for an agency to run social media?

Running a company's Facebook or Instagram today is not just about uploading pretty pictures. It's about strategy, analysis, advertising and constantly adapting to changing algorithms. No wonder more and more companies are outsourcing these services to a social media agency. But how much does it actually ...

August 16, 2025

What should a good marketing brief contain? The key to effective collaboration with an agency

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What should a good marketing brief contain? The key to effective collaboration with an agency

In the world of marketing, a well-prepared marketing brief is to a marketing campaign what a business plan is to an investor – the foundation of a successful project and a guarantee that both parties are on the same page from the very start of the collaboration. For a company, this means consistency in marketing communications, effective use of the budget and measurable...

15 August 2025

How does a Google Ads campaign work and is it worth running?

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How does a Google Ads campaign work and is it worth running?

Do you want your business to appear on Google exactly when a customer is looking for your services? That's what Google Ads is all about - an advertising system that can make your business visible at the top of search results in just a few hours....

August 14, 2025

What is the difference between a boutique agency and a corporate agency - and what does this mean for the client?

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What is the difference between a boutique agency and a corporate agency - and what does this mean for the client?

In the world of marketing, it's a bit like in gastronomy: you can eat at a huge chain where the menu has 100 items and you're served by several different people... or at a small, atmospheric restaurant where the chef knows your name and remembers that you like less...

August 13, 2025

The most common mistakes companies make on social media - and how to avoid them

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The most common mistakes companies make on social media - and how to avoid them

Running a fanpage on Facebook or a profile on Instagram may seem simple: you upload a photo, add two sentences and... wait for the likes. The problem is that this rarely works in social media. The algorithms are demanding, the competition doesn't sleep and the audience scrolls...

August 12, 2025

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