{"id":16322,"date":"2025-09-30T07:44:36","date_gmt":"2025-09-30T07:44:36","guid":{"rendered":"https:\/\/boron.agency\/?p=16322"},"modified":"2025-09-15T07:48:06","modified_gmt":"2025-09-15T07:48:06","slug":"ako-spojit-word-of-mouth-a-linkedin-pre-zvysenie-predaja","status":"publish","type":"post","link":"https:\/\/boron.agency\/sk\/jak-polaczyc-marketing-szeptany-z-kampaniami-na-linkedin-aby-zwiekszyc-sprzedaz\/","title":{"rendered":"Ako skombinova\u0165 \u0161epkan\u00fd marketing s kampa\u0148ami na sieti LinkedIn a zv\u00fd\u0161i\u0165 tak predaj?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Spolo\u010dnosti \u010dasto pova\u017euj\u00fa aktivity v soci\u00e1lnych m\u00e9di\u00e1ch a <strong>\u0161epkanie marketingu<\/strong> ako dva samostatn\u00e9 svety. Kombin\u00e1cia t\u00fdchto prvkov v jednej strat\u00e9gii v\u0161ak prin\u00e1\u0161a skvel\u00e9 v\u00fdsledky. LinkedIn v\u00e1m umo\u017e\u0148uje oslovi\u0165 osoby s rozhodovac\u00edmi pr\u00e1vomocami v podnikan\u00ed, zatia\u013e \u010do odpor\u00fa\u010dania a <strong>n\u00e1zory na internete<\/strong> posilni\u0165 ich sebad\u00f4veru. Spolo\u010dne tvoria ucelen\u00fd komunika\u010dn\u00fd syst\u00e9m, ktor\u00fd m\u00e1 skuto\u010dn\u00fd vplyv na predaj.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LinkedIn - Presn\u00e9 oslovenie z\u00e1kazn\u00edkov B2B<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u010faka <strong>Kampane LinkedIn Ads<\/strong> m\u00f4\u017eete sa zamera\u0165 priamo na osoby s rozhodovac\u00edmi pr\u00e1vomocami v spolo\u010dnostiach. V\u010faka cieleniu pod\u013ea odvetvia, poz\u00edcie alebo miesta je reklama obzvl\u00e1\u0161\u0165 \u00fa\u010dinn\u00e1 v segmente <strong>LinkedIn B2B<\/strong>. Samotn\u00e9 zobrazenie reklamy je v\u0161ak len za\u010diatok. Aby sa z\u00e1kazn\u00edk mohol rozhodn\u00fa\u0165, potrebuje potvrdenie, \u017ee va\u0161a zna\u010dka je d\u00f4veryhodn\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing \u0161epkan\u00edm - budovanie d\u00f4very<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u013e\u00fa\u010dov\u00fa \u00falohu tu zohr\u00e1va <strong>\u0161epkanie marketingu<\/strong>. Autentick\u00e9 odpor\u00fa\u010dania a <strong>n\u00e1zory spolo\u010dnosti<\/strong> na webe sa st\u00e1vaj\u00fa soci\u00e1lnym d\u00f4kazom. Z\u00e1kazn\u00edci, ktor\u00ed vidia pozit\u00edvne koment\u00e1re v odvetvov\u00fdch skupin\u00e1ch, na f\u00f3rach alebo v soci\u00e1lnych m\u00e9di\u00e1ch, pristupuj\u00fa k ponuke s v\u00e4\u010d\u0161ou d\u00f4verou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Synergia \u010dinnost\u00ed - ako to funguje v praxi?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Predstavte si, \u017ee potenci\u00e1lny z\u00e1kazn\u00edk uvid\u00ed va\u0161u reklamu v sieti LinkedIn. Zo zvedavosti zad\u00e1 n\u00e1zov va\u0161ej spolo\u010dnosti do Google a na r\u00f4znych miestach na internete naraz\u00ed na pozit\u00edvne recenzie a odpor\u00fa\u010dania. Reklama ho zaujala a <strong>\u0161epkanie marketingu<\/strong> ho ubezpe\u010dil, \u017ee toto partnerstvo m\u00e1 zmysel. V\u00fdsledkom je r\u00fdchlej\u0161\u00ed a efekt\u00edvnej\u0161\u00ed proces predaja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zhrnutie<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odkaz <strong>Kampane v sieti LinkedIn<\/strong> z <strong>\u0161epkanie marketingu<\/strong> umo\u017e\u0148uje nielen zv\u00fd\u0161i\u0165 dosah, ale aj budova\u0165 d\u00f4veryhodnos\u0165 zna\u010dky. Reklama oslov\u00ed potenci\u00e1lnych z\u00e1kazn\u00edkov a online odpor\u00fa\u010dania ich presved\u010dia o k\u00fape. Je to strat\u00e9gia, ktor\u00e1 funguje obzvl\u00e1\u0161\u0165 dobre v segmente B2B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 W <strong>Boron Marketing<\/strong> Kombinujeme aktivity na sieti LinkedIn s profesion\u00e1lnymi <strong>\u0161epkanie marketingu<\/strong>. Na\u0161i klienti tak z\u00edskaj\u00fa jednotn\u00fd imid\u017e, lep\u0161iu vidite\u013enos\u0165 a skuto\u010dn\u00e9 v\u00fdsledky predaja.<\/p>","protected":false},"excerpt":{"rendered":"Firmy cz\u0119sto traktuj\u0105 dzia\u0142ania w mediach spo\u0142eczno\u015bciowych i marketing szeptany jako dwa odr\u0119bne \u015bwiaty. Tymczasem po\u0142\u0105czenie tych element\u00f3w w jednej strategii daje \u015bwietne efekty. LinkedIn pozwala dotrze\u0107 do decydent\u00f3w w biznesie, a rekomendacje i opinie w Internecie wzmacniaj\u0105 ich zaufanie&#8230;.","protected":false},"author":1,"featured_media":16323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[49],"tags":[79,233,246,220,88,252],"class_list":["post-16322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oferta","tag-agencja-marketingowa","tag-kampania-linkedin","tag-linkedin-ads","tag-linkedin-b2b","tag-marketing-szeptany","tag-opinie-o-firmie"],"_links":{"self":[{"href":"https:\/\/boron.agency\/sk\/wp-json\/wp\/v2\/posts\/16322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boron.agency\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boron.agency\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boron.agency\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boron.agency\/sk\/wp-json\/wp\/v2\/comments?post=16322"}],"version-history":[{"count":0,"href":"https:\/\/boron.agency\/sk\/wp-json\/wp\/v2\/posts\/16322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boron.agency\/sk\/wp-json\/wp\/v2\/media\/16323"}],"wp:attachment":[{"href":"https:\/\/boron.agency\/sk\/wp-json\/wp\/v2\/media?parent=16322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boron.agency\/sk\/wp-json\/wp\/v2\/categories?post=16322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boron.agency\/sk\/wp-json\/wp\/v2\/tags?post=16322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}