{"id":4781,"date":"2023-09-12T14:53:36","date_gmt":"2023-09-12T14:53:36","guid":{"rendered":"https:\/\/boron.agency\/?page_id=4781"},"modified":"2026-09-25T18:08:42","modified_gmt":"2026-09-25T18:08:42","slug":"facebook-ads","status":"publish","type":"page","link":"https:\/\/boron.agency\/en\/reklama-facebook-ads\/","title":{"rendered":"Facebook Ads for Businesses | Campaign Management | Boro\u0144 Agency"},"content":{"rendered":"
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Effective Facebook Ads Advertising Campaigns<\/span><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Facebook Ads are not just \"advertising\".
It is a precision mechanism sales.<\/span><\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n

Forget about leaflets that end up in the bin and billboards you walk past without a second thought. Facebook Ads lets you pay only<\/strong> to reach people who could actually become your customers. Meta knows where they live, how old they are, what they\u2019re interested in and what they want to buy. We use this knowledge to your advantage.<\/p>\n\n

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Where will we display your offer?<\/h3>\n

This isn\u2019t just a single platform. It\u2019s a powerful ecosystem that surrounds your customer on all sides:<\/p>\n\n

\u2022 Facebook:<\/strong>\n\nA classic. We reach customers whilst they\u2019re scrolling through their feed, watching a video or looking for information in groups.\n<\/span><\/div>\n
\u2022 Instagram:<\/strong>\n\nThe visual power of sales. The perfect platform for e-commerce and brands that \u201eappeal to the eye\u201d. This is where we excel with Stories and Reels.\n<\/span><\/div>\n
\u2022 Messenger:<\/strong>\n\nDirect contact. The advert reaches customers exactly where they\u2019re chatting to their friends. It\u2019s the most personal way to reach them, and it\u2019s brilliant at generating enquiries (leads).\n<\/span><\/div>\n
\u2022 Audience Network:<\/strong>\n\nGoing beyond social media. Your advert follows the customer as they read articles on news websites or use popular mobile apps.\n<\/span><\/div>\n<\/div>\n

No more blowing the budget on \u201eshot in the dark\u201d campaigns. With Facebook Ads, we count every zloty and measure the return on ad spend (ROAS).<\/p>\n\n<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A scalable customer acquisition system<\/span><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Is Facebook Ads<\/span> Is this the right solution for you?<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The answer is simple: Yes, if you want to have a say in your earnings.<\/strong> The size of the company doesn\u2019t matter. Meta\u2019s advertising system works just as effectively for a local property developer as it does for a global corporation. The only differences are the budget and the scale.<\/p>

What will you actually gain?<\/h3>
1. Sales on demand<\/strong>

You don\u2019t wait for a customer to \u201estumble across\u201d your website. We actively show them the product they need. This is the quickest way to boost turnover in your online shop or increase the number of service bookings.<\/p><\/div>

2. Leads (Contacts) for Sales Representatives<\/strong>

Do you need contact details for potential customers? We create contact forms directly on Facebook (Lead Ads). Your sales team receives contact details for people interested in your offer.<\/p><\/div>

3. A Surgeon\u2019s Precision (B2B and B2C)<\/strong>

It\u2019s a myth that Facebook is only for clothes shops. Thanks to advanced targeting, we can reach CEOs, directors, accountants and engineers. Selling business-to-business (B2B) services on Facebook works brilliantly, provided you know how to set your sights.<\/p><\/div>

4. Remarketing (Closing the sale)<\/strong>

A customer visited the website but didn\u2019t make a purchase? We \u201efollow them up\u201d with a reminder advert. The statistics are clear: most customers only make a purchase after their 5th to 7th interaction with the brand. We make sure those interactions happen.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Which Social Media Channels Should You Advertise On?<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tGoogle\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tWe Will Manage Your Profile\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What budget do you need to set aside for Facebook Ads?<\/span><\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"Image<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n That\u2019s the most important question, but the answer \u201eit depends\u201d doesn\u2019t satisfy anyone. Let\u2019s explain it in business terms: Facebook is one big auction.<\/strong>\n<\/p>\n

\n The cost of reaching a customer varies significantly. If you\u2019re selling luxury properties, the competition is fierce and reaching customers costs more. If you\u2019re selling local services in a small town, it\u2019ll be cheaper. The cost also depends on the quality of the advert \u2013 the better the video or graphics (which we\u2019ll create for you), the cheaper Facebook makes it to display the advert.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Can I start with 100 z\u0142?\"<\/h4><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Let\u2019s be honest: For 100 z\u0142, you can \u201epromote a post\u201d to get a few likes, but that won\u2019t boost your company\u2019s sales.<\/strong> For Facebook\u2019s algorithm to learn who your ideal customer is, it needs data. And data costs money.\n<\/p>\n\n

\n At Boron Marketing, we divide the budget into two stages:\n<\/p>\n\n

\n 1. Test Phase<\/strong>\n

\n Here, we test different audience groups and ad creatives. You invest smaller amounts to find that \u201egoldmine\u201d.\n <\/p>\n<\/div>\n\n

\n 2. Scaling Phase (ROAS)<\/strong>\n

\n Once we know what works, we turn the tap on. At that point, the question of budget ceases to matter. Because if investing 1,000 z\u0142 gives you a profit of 5,000 z\u0142, you don\u2019t ask \u201eis that expensive?\u201d, but \u201ecan I invest more?\u201d.\n <\/p>\n<\/div>\n\n

\n Don\u2019t just guess. Get in touch with us and we\u2019ll estimate the minimum budget needed to achieve your goal in your industry.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How we turn your budget into the company\u2019s profit?<\/span><\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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01<\/strong><\/span><\/h3>

Strategy Workshop (Brief)<\/strong><\/h4>

We don\u2019t ask \u201ewhat do you want to advertise?\u201d. We ask \u201ehow much do you want to earn?\u201d. We analyse your profit margin, target audience and sales funnel. We set the KPIs (key performance indicators) against which you\u2019ll hold us to account.<\/p>

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02<\/strong><\/span><\/h3>

Technical Configuration (Pixel & API)<\/strong><\/h4>

Before we spend a single zloty, we fine-tune the system. We install Meta Pixel and the Conversion API on your website. This allows us to know exactly who has made a purchase and who has abandoned their basket. Without this, advertising is a gamble.<\/p>

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03<\/strong><\/span><\/h3>

Creative Design and Copywriting<\/strong><\/h4>

Our graphic designers and copywriters create adverts with \u201ethumb-stopping power\u201d. We prepare several versions of the copy and graphics to see what resonates best with your customers. All you have to do is approve the final designs.<\/p>

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04<\/strong><\/span><\/h3>

Launch and Testing Phase (A\/B)<\/strong><\/h4>

We launch the campaign, but we don\u2019t just leave it to run on its own. The first few days are all about analysing the data. We test different audience groups and formats. The algorithm learns about your customers.<\/p>

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05<\/strong><\/span><\/h3>

Optimisation and Scaling<\/strong><\/h4>

This is where the magic happens. We switch off adverts that are eating into the budget and redirect the money to where the sales are (scaling). We reduce the cost per acquisition (CPA) and increase the return on ad spend (ROAS).<\/p>

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06<\/strong><\/span><\/h3>

Reporting Results<\/strong><\/h4>

No waffling. Every month you receive a report showing, in black and white, exactly how much you\u2019ve spent, how much you\u2019ve earned and how many new customers we\u2019ve acquired.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Facebook Ads vs Google Ads - Which One to Choose?<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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It\u2019s not a question of \u201ebetter or worse\u201d. It\u2019s a choice between two different customer acquisition strategies. You need to understand the difference so you don\u2019t waste your money.<\/p>

FACEBOOK ADS (Creating Demand)<\/span><\/h4>

This is where we reach people who they don\u2019t know yet<\/strong>, \u2026that they want your product. We operate visually. We \u201etarget\u201d their interests and demographics. It\u2019s the perfect tool for building brand awareness and selling products that are bought \u201ewith the eyes\u201d or on impulse.<\/p><\/div>

GOOGLE ADS (Demand Capture)<\/span><\/h4>

This is where we grab the customer by the hand the moment they type \u201eplumber\u2019s price list\u201d or \u201erunning shoes shop\u201d into a search engine. They I'm already keen to buy it<\/strong>. Your only task is to outperform the competition. It\u2019s a tool for making quick sales \u201ehere and now\u201d.<\/p><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hybrid Strategy: FB Ads + Google Ads<\/span><\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n The biggest companies don\u2019t choose. They integrate these systems into Sales Machine<\/strong>. Why? Because customers rarely buy on their first visit.\n<\/p>\n\n

\n How does it work in practice? (The ideal scenario)<\/strong>\n

\n 1. The customer searches for a product in Google<\/strong> and visits your website, but leaves without making a purchase (because, for example, they were browsing whilst at work).
\n 2. It will open this evening Facebook<\/strong> on his mobile. Thanks to the tracking codes we\u2019ve embedded, we\u2019re already waiting for him there with an advert for the product he was looking at this morning.
\n 3. The customer returns and makes a purchase.\n <\/p>\n<\/div>\n\n

\n This is known as Multi-Channel Remarketing. Google drives traffic, Facebook converts it. If you drop one channel, you lose half your effectiveness.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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BORO\u0143 Marketing<\/span> is not only Social Media<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We operate extensively because marketing abhors a vacuum.<\/span><\/h3>

We do not lock ourselves in one drawer. We carry out complex promotional activities, because we know that success online is the sum of many coherent elements. Whatever point your business is at - we know how to move it forward.<\/p>